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Context Analytics

Location: San Francisco, CA
Website: http://www.context-analytics.com/


About Us: Context Analytics was formed to provide communications and marketing teams with the information necessary to make strategic decisions to manage brand reputation. We provide a client-specific road map to help navigate the discussions around your brand. Whether it be mainstream media, social media or other influencers, we help you know how the world perceives and values your most important asset: your brand. Social Media: Social Media can be confusing, exciting, and potentially game-changing for any brand. With blogs, tweets, discussion boards, viral videos and other forms of user generated media enabling participation for anyone who wants to join, it is easy to get lost. We help you focus on the key influencers in the conversation so that you can make sense of the Social Media discussion around your brand. Mainstream Media: Context Analytics creates the road map for you to be most effective with your mainstream media marketing and communication efforts. While many measurement firms offer data, Context provides true analysis, giving insight into "the why", "the how", and "the what" that enables strategic planning and activity prioritization. ROI & Modeling" Context Analytics' research helps communications tie PR results to business outcomes. We created customized research programs and statistical models to show how specific communications activities generate demand and produce revenue. Context Analytics applies advanced statistical modeling to various data sources including PR performance metrics, web analytics, survey research, marketing budgets and sales data. Survey Research: By combining expertise in a broad range of research methodologies with our specialization in understanding media trends, Context offers impactful, cost-effective survey solutions to optimize communications and marketing programs. Our Survey Research projects focus on perception gap analysis, consumer B2B surveys, influencer monitoring and thought leadership execution.