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Location: New York, NY US
Website: http://www.BigAppleBigHeart.com


I present to you my personal and pioneer city branding project to perform a cardio check-up on NYC as a brand: Does the Big Apple have a big heart? - http://bigapplebigheart.blogspot.com/ Why? Such a powerful and high impact brand as New York must appeal to the global audience via innovative approaches. When? I will be landing in New York on the 1st of March 2009 and leaving on the 31st. What? A cardio check-up on NYC as a brand. Everyone is willing to wear the t-shirt with the "I love NY" brand, so let's look at this from the other side: is New York willing to love us back? Are the ambassadors of this brand (meaning the people, companies and brands of NYC) willing to embrace such an emotional approach and "give back" in order to contribute to the city's awareness and good reputation, and more, to the goal of enticing 50 million tourists annually by 2015? I´m aiming to experience all the flavours, sensations and places, translating into unique photo, video and article coverage of the city and its pulse, approaching the familiar and not-so-familiar from lively new angles with a refreshing, intimate approach, producing written and visual info not only about New York as a brand, but also about trends in city branding, experience marketing and tourism. All the activities and outputs for NYC and the people, brand or products that want to be a part of this pioneer project can be found at http://bigapplebigheart.blogspot.com/ or downloaded at http://tinyurl.com/c7uztk I would love to have your comments, and if you find it interesting, your help on promoting it. Thanks in advance Patricia Soares da Costa http://twitter.com/BigApplBigHeart