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Catherine Sherwood is a consultant specializing in social media, strategic marketing and product management. Her insights and expertise in social media are backed 20+ years of business experience at the senior executive level. Catherine's combined executive and consulting experience includes analyzing markets for new product entry, specifying product / market requirements, developing marketing messages and sales strategies, building key partnerships, and creating marketing and client retention programs. She has launched dozens of new products and new business lines for start-ups, mid-sized and large companies, both public and privately held. The vast majority of her clients and projects have focused on products based upon new technologies. She is a strong proponent of using social media to transform how businesses approach marketing, and committed to helping her clients navigate this rapidly growing, often chaotic world. Catherine integrates the new social media paradigm with her solid executive experience to help her clients make better products, improve their support and delivery systems, and grow their brands. In addition to business clients, Catherine has worked on several successful political campaigns as a social media consultant.