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Optimal Action Ltd works with organisations to Maximise sales revenues and reduce customer service coats. By optimising all customer life-cycle processes/ "Managing Director Conrad Hoe says Motivational Maps are a huge differentiator for us. By identifying what motivates staff, Senior Managers and directors can build strategies to improve staff motivation and hence their performance" Hoe went on to say, "we are working with small companies and large global corporations, and everybody is astounded at the accuracy of the Optimal Action Motivational Maps; there is no doubt staff performance is increasing as a result" Optimal Action Ltd is a UK limited company working with organisations across the globe and partners with Xenolitica Ltd to provide outsourced development.