Diane Prange

Bio

Founding Partner of Strategic Name Development, a brand name consultancy that develops company names, product names and creates company name changes for both domestic and global brands. Strategic Name Development also offers extensive brand name marketing research and testing through its Name DNA Validaton® and Name DNA Detection® proprietary methodologies. The company was founded in 1992 and has created identities for clients across many industries including Wendy's (The Baconator) Bayer (ResQ) Sears (AXS) GE, J&J, S.E. Johnson, GSK, Boston Scientific, Texas Instruments, Samsung, The Schwan Food Company, State Farm, Marzetti, Campbell's and Tyco. The company recently created a name change for EnCana (to Cenovus) and Teachers Federal Credit Union (to TruStone). Diane holds an MBA in marketing from the University of St. Thomas and has completed undergraduate work in linguistics at the University of Minnesota, The Johns Hopkins University and Towson University. She speaks Italian, German and French. Diane is a member of AMA, the Linguistic Society of America, the International Trademark Association, the American Name Society, Poetics & Linguistics Association and The American Association for Applied Linguistics. Her three favorite pastimes are walking her Siberian huskies, (Noam Chomsky and Alexander Pushkin) reading the Oxford English Dictionary and studying the Latin Vulgate.