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Dr. David Ballard currently serves as Assistant Executive Director for Marketing and Business Development at the American Psychological Association (APA) and the APA Practice Organization. In this capacity, he designs and directs efforts related to health and well-being in the workplace, works to enhance psychologyâs position in the marketplace, provides research and development and strategic consultation to further the Practice Directorateâs marketplace agenda and oversees the development of resources to help psychologists build, manage, market and diversify their practices.
Dr. Ballard spearheads APAâs Psychologically Healthy Workplace Program (PHWP), a collaborative effort between the American Psychological Association and the APA Practice Organization, designed to educate the employer community about the link between employee well-being and organizational performance.
Dr. Ballard has provided research and consultation services to government agencies, medical schools, and universities in the areas of public health, prevention, and health care finance and has experience in management, marketing, and consumer research. He is currently on the Board of Directors of the Health Enhancement Research Organization and The Health Project / C. Everett Koop National Health Awards and serves on the National Business Group on Health's Workplace Emotional Wellness Advisory Board.
Dr. Ballard received his doctorate in Clinical Psychology and his MBA in Health and Medical Services Administration from Widener University, where he completed concentrations in organizational and forensic psychology.