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Elaine Fogel



From her earlier agency career assignments in Canada copywriting Procter & Gamble, Nestlé Carnation, and Kraft materials, to positions at leading organizations such as Canadian Breast Cancer Foundation and March of Dimes, Elaine’s passion for marketing has evolved to helping clients reach new heights through strategic brand-building, integrated marketing communications, and exceptional customer service. Elaine has been a contributing writer for The Business Journal, American Express Open Forum, and MarketingProfs, and is a current contributor to SmallBizClub (sponsored by Office Depot and Tarkenton Companies). Her articles have appeared in many publications, including The Arizona Republic, Stanford Social Innovation Review, Marketing News, Advancing Philanthropy, Nonprofit World, and several association publications. People in 10 countries regularly read her blog, Totally Uncorked on Marketing. Elaine has been interviewed by CNN, Connect Magazine, and The Capitol Times, and her content was included inGuerrilla Marketing for Nonprofits by Jay Conrad Levinson, Frank Adkins, and Chris Forbes, Nonprofit Consulting Essentials by Penelope Cagney and Share of Mind, Share of Heart by Sybil F. Stershic. Elaine is a Faculty Associate at the ASU Lodestar Center for Philanthropy & Nonprofit Innovation and a professional member of the National Speakers Association doing presentations on business and nonprofit marketing, branding, customer service, and cause marketing at conferences and meetings. She serves as one of the American Marketing Association’s (AMA) community ambassadors. Since relocating from Toronto, Canada to the U.S. in late 2004, she has taken on several volunteer positions for national and local organizations. She serves as ambassador of the American Marketing Association’s (AMA) Nonprofit Marketing Community and chaired the AMA 2011 Nonprofit Marketing Conference. She has been a member of the Association of Fundraising Professional’s (AFP) inte