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If you think of a book like a living thing, you will easily figure out what it takes for a book to be a best seller. Just as a good athlete needs to practice for years and have the right nurture from the environment, so does a good book. A good book is laborious, carefully edited, so that others will find it easy to understand even if the subject is unknown to them. But any living thing will die if it does not receive exposure to sunlight. Therefore, a book needs exposure in order to shine. These two elements need to play their role in raising the book to be a good seller. One can not exist without the other. There might be other elements that play in the making of a good book, but most of all, it is the true effort of hard work and determination of the author x publisher that will make a book shine.