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Louis A. Rivera

Location: Boston, MA US
Website: http://blog.IMCollaborative.com


Louis A. Rivera: Sales and Business Development executive turned 21st Century Media Strategist. Had the privilege of working at some best known media companies in the world. Infinity Radio: WBCN in Boston during its heyday, WFNX, Boston when it was defining the Alternative Music format, Viacom, CBS Television, New York Times Company Digital/Boston.com. In 2009 founded Collaborative Media Innovation – CMI - A Media Services Company focusing on Web 2.0 Digital-Broadcast-Branded Entertainment solutions. CMI is a new kind of media buying and marketing services firm that uses collaborative principles, facilitated by emerging internet based technologies to provide advertisers and marketers access to world class creative, strategic and tactical resources. CMI develops, negotiates and executes customized, integrated marketing solutions across digital, broadcast and branded entertainment platforms. With a perspective firmly rooted in sales and business development, CMI will work with your leadership team to optimize the message, the medium and the sales process in order to achieve measurable results. A strong proponent of a customer centric media and marketing strategy that focuses on lead generation, lead conversion, customer acquisition and long term customer relationships.