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Ian Michiels



Ian Michiels is a seasoned research analyst, strategic consultant, and business executive with a strong background in analytical and creative marketing. Michiels is a frequent speaker at industry events and has been published and quoted extensively in top tier media. He is the author of a Lead Nurturing for Dummies book and dozens of benchmark reports on demand generation, lead management, and digital marketing. Michiels has a background in creative and analytical marketing roles at Fortune 500 organizations including Compaq, Hewlett-Packard, Applied Materials, Oracle/Hyperion. Michiels is currently a director in the Enterprise Marketing practice at MarketSphere Consulting. Prior to this, he was responsible for a wide body of published thought leadership on sales and marketing technology adoption, automated demand generation, digital marketing, marketing operations, the customer experience, and more. Michiels has a masters degree Santa Clara University with concentrations in marketing management, entreprenuership, ecommerce, and managing innovation.