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My name is Andrew Lane and I've made my career creating, financing and delivering award-winning creative multi-platform media projects to niche audiences. My work is characterized by a high level of creativity and innovation, a focus on efficient budgeting and above all, results. I believe that digital and social media are growing (but they're not everything), "old" media are declining (but it will never truly die) and your audience lies somewhere in between. With a strong understanding of both the traditional and digital worlds, and the constantly evolving tools available to bring content to audiences, I began nitch* as a consulting business to help companies bridge the gap between content and consumers. As a consultant, I am to provide freelance business development, marketing and strategy services to clients seeking to grow and retain audience and increase revenues. My focuses include branded entertainment, digital and social media strategy, cross-media content strategy, content and technology partnerships and more.