Leigh Fazzina

Bio

Leigh Fazzina is healthcare communications consultant. She is the Principal of Fazzina & Co. Communications Consulting, Inc., a healthcare public relations and social media communications consultancy, and the lead Social Media Communications Consultant with Sam Brown, Inc., a leading independent healthcare communications agency serving the pharmaceutical, medical device and biotechnology industries. With 17 years of experience under her belt and close to a dozen industry awards, Leigh has worked in many areas of healthcare including pharmaceuticals, biotech, medical devices, clinical trials, patient recruitment, medical society and peer-reviewed medical journal communications and hospital care. Her experience includes developing and implementing integrated internal and external communications strategies including media relations, broadcast communications, patient education, crisis/advocacy communications, social media communications, and brand communications. Leigh provides strategic direction for her clients from tailoring and adapting communications messages in the changing news media landscape, to social media communications education, auditing, strategizing, planning, implementing, monitoring, and measuring; teaching clients that social media and engagement is a communications function that falls underneath the public relations umbrella. Leigh is President-elect of the Public Relations Society of America (PRSA) and has been on the Board of Directors since 2003 holding several leadership positions. In 2009 she became an Adjunct Instructor at Temple University teaching graduate level healthcare communications. She's also a senior judge of the PRSA Bronze Anvil Awards, judge of the Silver Anvil's (the Oscar's of the PR industry), and contributing editor at HealthCare Marketing & Communications News. To learn more about the work Leigh has done, visit her on: LinkedIn - www.linkedin.com/in/leighfazzina Her website - www.leighfazzina.com