LeisaGlispy★

Bio

INTERNET MARKETING STRATEGIST: RETAIL & LUXURY GOODS Online Marketing Leadership & eCommerce Sales Results Over 10 years experience managing complex B2C & B2B eCommerce Marketing programs for Luxury Goods and Global Fortune 500 companies. Prior career in the Fashion Industry. ___________________________________________________________ Certified Website Usability Analyst (CUA) with in-depth knowledge of eCommerce Operations, Online Marketing, Social Media, Web Merchandising and Content Management resulting in increased sales and brand awareness. Strategic Planning and hands-on experience in all facets of Digital Marketing including web customer experience, acquisition and retention programs. I currently lead the eCommerce team for Waterford.com and WedgwoodUSA.com in executing Online & Social Network Marketing, eCommerce Operations, and Web Content/Merchandising strategies. I have full P&L accountability including $M+ operating/marketing budgets. Prior experience includes Internet Marketing for Armstrong World Industries Flooring Division, eCommerce Marketing for Levenger.com (an Internet Retailer 500 site), Global Web Marketing Management of Tyco Fire & Security websites for over 50 business units and eCommerce Marketing Management of ADT.com. Previous experience includes Media (Fashion Industry), Web Start-Up, and Catalog Production roles.