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Lester wants to see a progressive change in the UK hospitality sectors mentality in marketing philosophy, after meticulously following the work of American marketing specialists/speakers Seth Godin, Perry Marshall, Jay Conrad Levinson, and UKs Chris Cardell. . He has reflected some of their beliefs and practices with his own philosophies and past experiences culminating in his companyâs business process. â¢ Customer Service and Operation auditing â¢ Quality & Financial control procedures â¢ MarketPlanning & auditing â¢ Cost effective Advertising & Promotion campaigns â¢ Project management This process has culminated in hospitality businesses accumulate impressive double digit turnover and contribution to net profit results. Areas of expertise Retail Business Development, NPD, Marketing, Sales, Mentoring, Motivating, Speaking, Strategy, Innovation, Media Communications, Brand development, Quality Control, Operation Auditing,Customer Service, Art Design, Advertising & Promotion calanders and budgets,Profit & Loss forecasts