Mark is the Principal of McKenney Spa & Wellness Consulting, a consultancy firm specializing in spa and wellness. His most recent positions have been in sales, customer service, marketing and management. Mark is now an independent consultant working at a B2B level; writing, blogging (@MarktheSpaman), e-marketing and business development. His initial work history is rooted in high-end retail, working for some of the most recognized apparel and accessory brands in business. During his time in New York City, Miami and Palm Beach, Florida, he served in a broad range of capacities including buyer, merchandiser, trainer, sales associate and manager. These experiences gave him incredible exposure to the nuances of running a superior service based business. Mark focuses on delivering customer service, sales, business solutions (such as SEO, SEM and SMM) for the spa and wellness industries. His job functions over the years in both high-end retail and the spa and wellness industries have been diverse to say the least.