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Principles before Rules. Progress before Perfection. Proclamation: The letter P should be the first letter of the alphabet. - The "P" Triad for each decision: People, Purpose, Profit. - The hurdles to success: Skill, Will. Training fixes one. Clarifying Consequence of Choice the other. - Planning before moving Prevents Pathetic Performance. - Walls and barriers are simply tests for dedication and commitment. - It is not enough to know, have the ability to communicate and teach. - Go beyond the checklist, offer "Heart & Soul". - Without "Measures of Success", walking in fog is just as helpful. - Take lessons from Bob in "What About Bob". "Baby steps to the door, baby steps to the elevator..." - "Firm, Fair & Consistency" are not just words, they become a lighthouse for your team. - Make decisions for the team first. Be like the Musketeers... all for one, one for all. - Don't wait. Building it does not make them come. Make Unique Personal Invitations. - A good leader creates willing cooperation in a group of people to accomplish a goal. - Reading Poetry improves your marketing ability. - Try not to become a man of success, but rather a man of value. Albert Einstein - Trust but Verify. - Things are not always as they appear. Pause & Ponder first. - Forward progress at any speed is better than standing still. - You did not become the expert at something with one of two tries. - Just 'cause someone says its so don't make it so. - Five people agreeing does not mean its right or best. - The greater the idea, the more resistance it will receive. - Produce vs. Consume. - Be at War with: "Acceptable Marginalism" - Knowledge Empowers so Learn and Teach. - Everyone has opportunity to make magic: Magic Marketing Tips Mike