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Nat Geo Traveller

Location: London GB
Website: http://t.co/7Es97Xg8Xv


National Geographic will launch a UK edition of National Geographic Traveler, the world's most widely read travel magazine, in December 2010. This new edition, National Geographic Traveller (UK) will broaden the international reach of the publication to 15 local-language editions. Published by Absolute Publishing (APL), under license from the National Geographic Society in Washington, D.C., each issue of National Geographic Traveller (UK) will adhere to the core principles of the US edition – culture, authenticity and sustainability – while also exhibiting a unique local editorial flavour. National Geographic Traveler is the world's most widely read travel magazine. It championed sustainable travel before it was cool and, eight times annually, celebrates journeys that are about place, experience, culture, authenticity, living like the locals and great photography. It makes a distinction between tourism and travel, and stresses inquisitive, not acquisitive, trips. It employs storytelling and you-are-there photography to inspire readers to pick up and go. And, with the theme of “All Travel, All the Time,” it eschews fashion and fluff in favor of articles that offer a strong sense of place, inspiring narratives that make readers take trips, and solid service information to help them plan those trips.