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Paul Walsh is founder and managing principal of G2 Weather Intelligence. He is a nationally recognized expert on the impact of weather and climate on consumer behavior and retail sales. He's worked with many of the largest corporations in North America and the United Kingdom, helping business leaders, investors, and analysts use weather and climate intelligence to maximize sales and profits in much the same way military leaders use weather intelligence to gain strategic and tactical advantage on the battlefield. Prior to joining the private sector in 1997, Paul was a certified master meteorologist in the United States Air Force. During his time in the service, he provided weather-based intelligence support to war fighters and planners in support of world-wide military and special operations missions, including service as the Chief Meteorologist for the commanding general of the 101st Airborne Division during Operation Desert Storm. A regular on-air contributor and analyst, Paul has appeared numerous times on CNBC, Fox Business News, the Business News Network and Bloomberg television. His insight and analysis has also been featured in over 100 publications including the Wall Street Journal, Barron's, USA Today, The New York Times, Business 2.0, Forbes and many others. He's a sought after public speaker and thought leader, and has presented at numerous investor conferences and trade events across the US and Canada.