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Peter Sterlacci

Location: JP
Website: http://t.co/96UHw2GMZz


As Japan's first Reach-Certified Personal Branding Strategist, Peter Sterlacci is the pioneer of personal branding in Japan. In a country where 'fitting in' is the cultural norm, Peter is dedicated to empowering on-the-move careerists in global companies in Japan to 'break away' from the pack and ride to success. His self-confidence and energy is contagious and he inspires his clients to believe, become, and be their brand. Peter capitalizes on his 21-year career in training and development spanning intercultural consulting, international outreach, business English training, and executive communication coaching. He has held management positions in a global company, a Silicon Valley start-up, and a university. Peter holds a Masters in Education from Temple University. Hailing from New York, Peter first lived in Japan from 1992-1999 and returned again in 2008 with his wife and daughter to his wife's hometown in Kyoto. Having a bi-cultural family, Peter considers Japan as another home. His intimate knowledge and appreciation of Japanese culture forms a bond of trust with clients as he coaches them outside their comfort zone to identify their unique promise of value. Peter's personal branding approach taps into his strong passion for bicycling. He is an avid cyclist and often starts his days with a training ride. His own focus and determination in cycling has led him to the podium in many races. He transfers this same commitment to achievement to everyone he works with. Peter’s idea for his consulting service 'BeYB’ - Believe. Become. Be Your Brand - actually came to him on an early morning ride. He uses this three-stage process of believing, becoming, and being to lead his clients on their own path to discover their brand. By combining personal branding strategy with cycling imagery, his clients are motivated to shift gears, get out of the saddle, and sprint to success!