Michelle Prak

Bio

Michelle Prak is one of South Australia's leading digital communications specialists. She heads up Hughes Public Relations' new media capability. Prior to this, Michelle managed South Australia's presence online as Digital Content Manager for the South Australian Tourism Commission. She was editor of southaustralia.com and initiated the SATC's use of social media, establishing a strong presence on platforms including Twitter, Facebook and YouTube. She is a former journalist and Chief of Staff and Media Adviser to a Federal MP.