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Royal Rose Radicchio

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@RRRadicchio
Location: Salinas, CA
Website: http://t.co/DXk9DJc7pH
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Bio

Royal Rose Radicchio is fresher because it is field-packed & shipped directly to distributors & retailers. Foreign grown radicchio often spends up to 4 weeks in route to local American distributors and retailers. Domestically grown radicchio spends less time being shipped, the outer layers stay firm, full & healthy. A good, fresh head of radicchio should weigh at least 1/2 a pound. If radicchio is stored in warehouses or shipped from a foreign location, its outer leaves wilt as they age. The outer leaves are trimmed to remove the limp & wilted layers. If there is a longer wait, they are trimmed again & again. Until you see the tennis ball size head of radicchio in the produce aisle showing its age & how far it has traveled. With strategically located growing regions & follow-the-sun harvesting, RRR is a better value than any other radicchio! RR never stores, never warehouses its radicchio. Compare RR to imported radicchio & you'll see what eating food grown close to home can mean. Radicchio is truly part of the Italian culture. Over the centuries it has developed into a culinary treasure - grown, harvested & prepared with great care & passion. The Veneto region of Northern Italy, in particular, truly celebrates radicchio. Each radicchio variety is named after the Italian town that boasts its birthplace. RR grows the three most popular varieties named after their hometown: CHIOGGIA - Radicchio di Chioggia TREVISO - Radicchio di Treviso and Tardivo CASTELFRANCO - Radicchio di Castelfranco A recently published report reveals that radicchio, with a powerful flavor & color profile, also provides an antioxidant content rivaling that of blueberries and spinach."We suspected that radicchio is nutrient-rich, especially when you consider its deep color," said Dennis Donohue, president of European Vegetable Specialties, a leading grower of radicchio in Salinas, CA, "but we frankly were amazed at how high its score was reported to be."