I am a UK-based strategic marketer. I provide valuable insight to organisations connected to the global health and fitness industry. The organisations I work with have a common purpose which is to encouage people to become more physically active. The way they achieve this may be via a health club, wearable technology or a web-based proposition. As well as my consulting assignments, I distribute knowledge and insight through speaking at various leisure related conferences and publicatons. You can read my articles at the Oxygen Consulting web site (oxygen-consulting.co.uk) and my presentations at Slide Share.