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For over 20 years, chefs at the finest restaurants have relied on Rosario Safina to bring them the highest quality truffles, and truffle products. During his time as President of Urbani USA, Rosario became the driving force behind the popularization of truffles, and its transformation from elite luxury to everyday staple for millions of food lovers across the country. His depth of knowledge on the subject, along with the publication of his book âTrufflesâ in 2002, made him a noted authority and frequent guest expert for the likes of Martha Stewart Living, the New York Times, Vogue and CNN. DaRosario truffle products are 100% certified organic and the company is passionate about encouraging people to experience the difference between real truffle products and all the high priced fakes that are out there right now.