Dr. Rhoberta Shaler

Bio

Rhoberta Shaler, PhD, is a psychologist, consultant, coach and catalyst. She makes it easier to talk about difficult things. Dr. Shaler works with organizations that know their people are their top resource and with leaders who know that building relationships is a top priority. She offers the skills, strategies and support to build strong, focused collaborative teams and create personal excellence. Founder of the Optimize! Institute in Escondido, CA, Dr. Shaler teaches worldwide through her keynotes, seminars, consulting, books, audio programs and executive coaching. She works with companies seeking to optimize performance and with teams and individuals seeking the strategies, skills and motivation to excel. Her practical insights lead her clients to accelerate their results from acceptable to exceptional. She is well-known for her gentle, effective blend of humor and practical wisdom. In her consulting role, she solves problems, reduces stress, optimizes experience and expertise and increases profitability. Dr. Shaler made the transition from employee to entrepreneur after twenty-five years of receiving a regular paycheck. She is an expert in making this transition successfully and profitably. This journey with all its successes, pitfalls, depths and heights lead her to develop her coaching programs to ensure safer passage for women entrepreneurs. She knows that, until you understand marketing, it is too easy to be swayed by great promises of instant success and the accompanying millions. She helps her clients stay out of tempting parking places and enticing detours on the journey to success. Dr. Shaler is the author of nine books and more than two dozen audio programs, available in nine countries and several languages. In 2004, she was honored to be selected as "Outstanding Business Woman of the Year for Southern California" by the American Business Women's Association. She lives in San Diego, CA. www.ForWomenEntrepreneurs.com