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Maureen McHale

Location: Longwood, FL US
Website: http://solarknowledge.blogspot.com


EDUCATION: B.A. Mass Communications, Public Relations
Univ. of S. Fl, Tampa, Fl

Self Employed Marketing Consultant

7/09 - Present

Coporate Marketing & Public Relations Director
10/08 - 07/09
Advanced Solar Photonics, Lake Mary, Florida
Responsible for all communications, advertising, marketing, public relations and branding. Developed, wrote content for and maintained four websites, four blogs, and numerous social media accounts such as Facebook, Twitter, Flickr and YouTube for all companies. Implemented full public relations campaigns for all companies with particular focus on the solar industry and laser technology in general. Utilized cost effective methods to bring desired results including media, government and investor attention.

Marketing Consultant - Self Employed
11/07 – 10/08
Developed written content for a variety of deliverables to communicate key messages about firm products, services, strategies and industry issues to both external and internal audiences. Materials were print, web-based, brochures, white papers, magazine-length articles, speeches, videos, webcasts, and RSS feeds. Offered advice on communications vehicles and strategies.

Director of Marketing
7/96 - 11/07
Global Travel International, Maitland, Florida
Developed and maintained the sales and marketing plan. Created marketing materials, programs and campaigns designed to elevate brand awareness and create a need for the company's products and services in the market. Managed the company's online marketing including websites, emails, banner ads, lead generation, pay per lead/click. Created product positioning strategies including elements of an integrated sales and marketing plan. Executed existing and developed new marketing tactics that align all marketing initiatives and corporate goals.

References Upon Request