Steve Kayser is an award-winning writer who has been featured in a marketing best practices case study by MarketingSherpa, "Purple Cows," by Seth Godin; "The New Rules of Marketing and PR" by David Meerman Scott (2007); "Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs," by Craig Stull, Phil Myers, and David Meerman Scott; A Marketer's Guide to e-Newsletter Publishing, Credibility Branding, Innovation Quarterly, B2B Marketing Trends, PRWEEK, Faces of E-Content magazine and "The Changing Faces of PR" (2009) by Emmy-award winning former CBS journalist David Henderson. Steve's writings have appeared in Corporate Finance Magazine, CEO Refresher, Entrepreneur Magazine, Busines2.0 , among others. Steve stories have included interviews with business luminaries: * Al Ries, author of ââ¬ËThe Fall of Advertising and the Rise of PR'; * Steven Pressfield, author of ââ¬ËThe Legend of Bagger Vance' Dr. David Abshire, Center for the Presidency, author of ââ¬ËSaving the Reagan Presidency' * Sam Horn, author of ââ¬ËPOP! How To Stand Out in any Crowd'; * Lynne McTaggert, author of ââ¬ËThe Field' and ââ¬ËThe Intention Experiment'; * Dan Heath, author of "Made to Stick" * Marc Seifer, author of ââ¬ËWizard; The Life and Times of Nikola Tesla'; * Elliot McGucken, author, poet, artistic entrepreneur and founder of the ââ¬ËJolly Roger,' a Web portal hailed as the ââ¬ËFlagship of the Renaissance';