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Raymond Alvarez is re-inventing communications. Still not convinced Twitter is the most important development in search, social networking and communication? How many web companies are experiencing 100 percent month-to-month growth and recently turned down an offer for a buyout from electronics giant Apple? Needless to say, a presence on Twitter is more important than a business card these days. Many companies are creating multiple accounts on Twitter to attract and speak to separate markets. The Los Angeles Times is one such company. Many Times reporters have accounts. A new term may have to be invented for viral marketing on Twitter. Everything from an unpleasant experience to free grand slams go viral. Crafting public relations strategies for Twitter is a new game. Just ask Murphy-Goode winery, the author of an out-of-the-park home run with its dream job (which was copied from another campaign in Australia). On that note, borders mean nothing with Twitter. News from Mumbai storms the network in minutes. My decades of experience in newspaper editing/reporting and free-lance writing are superior. An engaging personality -- actually several personalities -- I have an easy going and popular style. I am generous to a fault with information, advice and assistance. Statistics bear up my claim that big followings are not as important as talent and hard work. Reaching big numbers is not the strategy here. Ringing the bell is.