Yamaha Corporation

Bio

Yamaha Corporation of America has launched The Hub, a centralized, comprehensive information portal at Yamaha.com that offers consumers and dealers a quick and easy way to access multimedia presentations about products from the company's three musical instrument divisions: Piano, Band & Orchestral and Pro Audio & Combo. Aggregating downloadable streaming video and audio, along with brochures and reference documents in PDF format, The Hub (www.yamaha.com/thehub) enables dealers and consumers to easily access product information in a variety of convenient formats. Downloadable video and audio programs include product overviews, factory tours, performances, educational clinics and backstage interviews with prominent Yamaha Artists, along with free podcast subscriptions that deliver streamed content updates to iTunes. Not only will the site serve as a central repository for sweepstakes and rebate offers, it will support and enhance banners, mailers and print ads to create truly multimedia ad campaigns – from print to mailer to web. A fast, free login process provides instant and unlimited entry to consumer areas, but is not required to view a large portion of the content. Spearheaded by Yamaha's Marketing Content Department, in collaboration with other Yamaha divisions, The Hub builds on the successful implementation of other recent trendsetting initiatives.