Caroline Barry is a Social Media Strategist who works with clients across a broad spectrum of industries, both on a local and national level. Barry has been an Internet Entrepreneur since 2002, getting her start on eBay. In her first year, she was an eBay Top 100 Seller, with a focus on B2B Business and Industrial sales. Barry later became an eBay Certified Consultant and introduced many existing businesses to ecommerce as well as the eBay platform. Competing in the eBay marketplace taught Barry many valuable lessons on search engine marketing and using web analytics as a tool to increase traffic. She has continued to study search engine marketing and the value of social media as an optimization tool. Barry has consulted for a variety of clients on web design and development, SEO and social media.