John Watson

Bio

John Watson is the president of Accrue Performance Marketing Inc. and the author of Being Profitable: the earnings growth program. A consultant since 1993, John specializes in helping entrepreneurs Design, Build and Grow market leading companies. John was VP Strategy at Rare Method Interactive, and President of Advanced Information Marketing Inc. John is a serial entrepreneur who lives in Calgary, Alberta, Canada. BEING PROFITABLE is our flag ship business coaching product. If you are serious about starting or growing a company, Being Profitable: the earnings growth program will get you planning for profits. Being Profitable gets you thinking through your entire go-to-market plan in detail. This step-by-step how-to program will help you become a savvy marketing investor, with a clear go-to-market plan that is worthy of investment. ACCRUE PERFORMANCE MARKETING INC. Accrue is a strategic internet marketing company and a business coaching firm. We coach entrepreneurs to design, build and grow market leading companies with internet marketing, social media and sales lead generation programs. PROGRAM OVERVIEW DESIGN In the design stage we get you crystal clear about who you are, whom you serve, what problem you solve, what your competitive positioning is and how you intend to grow sales profitably. The Being Profitable Program is the centre post of this stage. BUILD The build stage is about putting the sales and marketing infrastructure in place. Websites, videos, displays, CRM, e-commerce, web analytics and social media tools like Twitter, Facebook, Linkedin, YouTube, Blogs and Stumble Upon are key structural components. GROW In the grow stage, we shift our focus to growing sales and developing website traffic. Search engine marketing (SEM), search engine optimization (SEO), social media and public relations play key roles in this stage along with web analytics and sales performance optimization.