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What do we do? If you want a literal answer, what we do is pretty simple: we sell customized bottled water and personalized labels. We like to think of what we do in a more figurative sense: we empower our customers. Don't get us wrong, if you shop with us you will not be able to stop freight trains with your mind or leap tall (or even small) buildings in a single bound. We can't promise that you'll be able to justify the purchase to your spouse/significant other/parents, and you may or may not be more attractive to the opposite sex or successful at work. What you will be able to do is shop in your pajamas at midnight with dessert while your favorite reality show plays in the background. You will be able to put the embarrassing picture you took of your brother that one time he didn't know you were there on a label for everyone to see at his birthday party. You will have the ability to match the wine labels at your wedding reception to that perfect monogram you designed. Our new Design Online system gives you the power to upload pictures, change text, and match colors so that your label design is as unique and amazing as what you're celebrating. You can design your label completely from scratch, pitting your extraordinary creative powers against a blank white label, or you can use or alter one of the designs we've created. We've also listened to what our customers have said and expanded our product line to offer all kinds of labels. This means you don't have to worry about it if water, beer, or wine labels are not your thing. If you have a hankering to slap some labels onto something, chances are excellent we've got the label size you've been looking for. Oh, and because we know you'll ask: Yes, our labels are completely waterproof.