sara callahan

Bio

I have more than 30 years of public relations and promotions experience. Born in the United Kingdom, I began my career there with a publishing company. Lacking an advertising budget to promote a newly-released book, I instead developed a creative PR strategy to publicize the new series of science fiction books by L. Ron Hubbard-"Battlefield Earth" and, later, "Mission Earth". The strategy involved a series of high profile and slightly outrageous media events, including visits from a 9' purple alien! The campaign was a huge success with as many as 75 articles and 10 radio/TV interviews per week. Needless to say, the campaign achieved its objectives and the books became national bestsellers. I re-located to the United States and California over twenty years ago and held executive positions in several marketing/communications firms before founding my own agency, Carter-West Public Relations, in 1993 and have since built one of the largest retail automotive PR companies in the US. My particular strength and passion is to create clever, creative campaigns and news events that focus the attention of target audiences on a product or service, whether at the trade or consumer level. Such events typically involve media relations, client relations, campaign strategies, trade shows, special events, print and broadcast media placement. In addition to honors for achieving three national best selling science fiction books in both the US and Great Britain, I have also been recognized by J. D. Power & Associates for managing one of the best campaigns in the nation for an auto mall.