ECRM

Bio

Born in Iraq with a sister born in Bahrain, a brother born in Kuwait, a mother born in China and a grandfather born in Burma I, naturally, live in Bath. Boarding school where I loved rugby, cricket, soccer, riding and tennis then of to see the world - getting as far as Jersey. Having to earn a living the wine trade seemed like a sensible lifestyle and aiming for a Master of Wine a pleasant objective until I was made redundant - having gained a Diploma. Getting married and realising that lifestyle work didn't pay the bills I then, of course, became a student for 2 years at Brighton Polytechnic [DMS] and Warwick University School of Industrial and Business Studies [MSc Marketing]. Naturally this led to divorce. Learning nothing from this rather clear message, I threw myself into work with American Express, Welbeck Finance, Citibank, Royal Insurance, Oriel Group, CGA, RPM and Person to Person making several billions for shareholders and a (very) few quid for myself launching, growing, turning round, buying out companies. Luckily Margaret - yes, someone else was foolish enough to take the plunge and marry me - seemed to feel that all this activity was quite a good thing and 22 years later with two wonderful children [Benjamin and Victoria], 2 cats and a dog we are still together. My 'day job' is running E-CRM. Using EBUSINESS, ECOMMERCE, EMAIL, EMARKETING, ECRM, we help you to get and to keep more customers that stay with you longer so that you have better cash flow and profits. To grow, you have to get more new customers, keep more existing customers who purchase more more often at the most profitable price. E-CRM helps you to achieve these objectives. We provide practical solutions that pay for themselves. I am a major shareholder in and Executive Chairman of Innovantage.