Marcello Cividini

Bio

Italian pioneer in Direct Marketing, worked at Corriere della Sera up to 1973. Fund raiser and database builder for many United Nations Agencies. Serial Entrepreneur, became partner of Omnicom thru DDB Group with the name of Rapp Collins in 1994. Start-upper of Rapp Collins Interactive web agency in 1996, now part of Tribal DDB Network. Both companies were sold to Omnicom. Founding partner and President of CustomerCentric, a CRM and experiential marketing company. Founder and CEO of CouponLine, Cellular targeting in retail stores. Founder and Partner of ChinaPartners, Milano – Shanghai based company, with the mission to introduce Italian quality food in China. Teacher at Master in Brand Communication in Venice Ca’ Foscari University and Brand Marketing Strategy at Politechnic University in Milan. Social Networker, Blogger, Twiner.