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I'm Edward Boches. Chief Creative Officer and Chief Social Media Officer of Mullen. I'm also a copywriter, yet to be published children's book author, dad, husband, road cyclist. I'm young enough to have kids in grade school and to know how to tweet from my iPhone. And old enough to have fallen in love with all things media from admiring the print ads in Life magazine back in the 1960s. Somewhere in between then and now I've been a newspaper reporter, speech writer, account executive, public relations counsel, copywriter and creative director. I've been lucky enough to help build a full-service ad agency; work with dozens of noteworthy brands; launch high-tech and internet startups; collaborate with world famous directors, photographers and editors; co-write television commercials with Ellen DeGeneres; present ideas to Oprah Winfrey (she actually liked them); create award winning websites; and launch an emerging social media practice. More surprisingly, I've survived for 30 years in a business that typically eats its young. Woody Allen was right when he said "Ninety percent of success is just showing up." Anyway, I'm still here. Who could leave now? The explosion of technology, the changing face of communications, and the opportunity to invent new applications make this the most exciting time ever to be in the marketing business.