Mickie Kennedy

Bio

Mickie Kennedy is the founder and president of eReleases, a leader in affordable press release writing and distribution services. Kennedy developed eReleases in 1998 with the belief that publicity shouldn't be restricted to the big guys. Most PR firms have no problem with small businesses. It's the small budgets or "a la carte" projects that most PR firms find problematic, given their capital-intensive business models. His model has proved successful. He reached client number 7,000 in 2009.

In the years since eReleases was founded, there have been lots of other operators that have riddled the landscape. Some have appropriated the language, calling themselves a newswire. Most don't issue press releases over a dedicated newswire feed that goes into newsrooms nationwide. Posting a press release on a website and adding rss feeds is not PR and it is most certainly not a newswire.

eReleases distributes press releases to our in-house database of subscribing journalists as well as posting over a true newswire feed through an exclusive partnership with PR Newswire.

"Because our clients have small budgets, our prices are low and have remained that way over the years despite rising costs," says Kennedy. "Our goal is to reach out to more small businesses and help them make the transition from being a company with a product or service to a company with a clear brand that speaks to the marketplace and media alike."

eReleases (http://www.ereleases.com) features publicity tips and resources for visitors who want to learn more about press releases. eReleases also publishes a free, weekly newsletter titled PR Fuel that showcases advice and articles from experts in the public relations field. Recent articles have included, "Public Relations Versus Advertising," "10 Essential Tips to Media Relations Planning," "The 7 Deadly Sins of Public Relation