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Founded Trajectory in 1999, to help clients create new opportunities to re-energize business and accelerate growth. We help clients challenge conventions, see new possibilities, carve out stronger/create new competitive positions and more strongly engage and attract customers. Our work includes a combination of consulting, advertising, digital, social and creating new products, services and experiences. Prior to Trajectory, I served as Executive Vice President, Management Board member at Interbrand, the world's most influential brand consultancy. Client-side experience, pre-Trajectory, included senior marketing positions at Faberge, Cosmair Inc. and Beiersdorf Inc. I started my career, after graduating UNC-Chapel Hill in advertising, at DMB&B and Lowe/Marschalk.