idApostle is Steve Zelle, an award-winning logo designer and consultant with over 20 years of experience developing identities with clients around the globe. This experience has resulted in a Visual Brand Identity Creative Process and portfolio that ensures the best possible chance of success for my clients. In addition, I write articles about the creative process and logo design and I created and run Processed Identity, a website where designers share the creative processes used when defining and refining visual identities.