Iyna Bort Caruso is an Emmy Award-winning writer and founder of Sweet Lime Ink, a boutique copywriting agency that partners with corporations, small businesses and non-profits to enhance their brands and boost sales. She's helped clients such as MSG network, Charter Cable, Ronzoni Pasta, Wrigley Gum, New York Health & Hospitals Corp. and San Giuseppe Wines with web content, on-air promotions, brochures, advertorials and e-newsletters. She is also a veteran feature writer with bylines in the New York Times, Wall Street Journal, History Channel Magazine, Design New Jersey, Elements, Newsday, BobVila.com and several in-flight publications, among others. Iyna lives on Long Island where she runs weekly writing workshops at Hewlett House, a non-profit cancer resource center. Please visit: www.iynacaruso.com