Jonathan Richman

Bio

Jonathan is Director of Business Development for Bridge Worldwide (http://www.bridgeworldwide.com), an interactive and relationship marketing agency based in Cincinnati, Ohio. Advertising Age ranks Bridge Worldwide among the Top 50 Digital Agencies in the country. The company's client list includes several FORTUNE 500 companies such as Proctor & Gamble, ConAgra Foods, and Kroger. Jonathan provides strategic direction and leadership for the company's clients with a concentration in healthcare. He is also responsible for developing new client relationships, with a goal of providing the best partnerships possible between clients and the agency. A big part of Jonathan's role is helping to solve clients' business challenges by finding the right solutions among all of the many choices available to today's brand managers. From social networking to relationship marketing to channels such as mobile and complex back end technology platforms, Jonathan helps clients sift through the clutter and hype to find the best options for their brands. Prior to joining Bridge Worldwide, Jonathan worked at AstraZeneca Pharmaceuticals for more than 11 years, holding positions in sales, training, sales leadership, and marketing in diverse disease areas including cardiovascular, oncology, asthma, and neuroscience. Jonathan has written extensively on the impact of digital technologies on healthcare marketing including white papers on "Emerging Media in Healthcare," "The Future of Healthcare Relationship Marketing," and "The Ten Digital Rules to Keep Your Brand Healthy." Pharmaceutical Executive magazine recently featured his paper on "Digital Rules" in its "E-Marketing" section. He also manages to write two different blogs, Dose of Digital (http://www.doseofdigital.com), which focuses on finding "a healthy approach to e-marketing" and Everyone But You (http://www.everyonebutyou.com), a humorous look at search trends on Google.