Melinda A Caughill

Bio

LoveURFranchise is not written by academics immersed in theory. Instead, we are professionals who are paid to do results-oriented work for results-driven franchisor companies, like Harley-Davidson, Brady Corporation, Valpak, Batteries Plus, and more. We know the in's and out's of professional marketing, advertising, and web design. We're not afraid to tell it like it is. LoveURFranchise is edited by Melinda Caughill, Vice President of Marketing at Third Person Advertising and Web Design. At Third Person, Inc., Ms. Caughill works to create strategic marketing plans that meet the goals, budgets and expectations of her clients, including Brady Corporation, Bemis Clysar, Signicast Investment Casting, Harley-Davidson, and more. Melinda is well versed in the areas of strategic marketing, business to business advertising, business to consumer advertising, and web site design. But, she really shines when it comes to the following: • Search engine optimization • Social marketing (Web 2.0) • Pay per click advertising • Corporate identity • Goal-oriented collateral design • Direct mail writing and design • Marketing planning & implementation • Trade show strategy & implementation. When it comes to her speaking style, Melinda tries to speak to groups as though you've just entered her living room. "If I could, I'd deliver every speech from a couch rather than from behind a podium," said Melinda. "Marketing is just so much fun. I want people to be able to kick back and enjoy it as much as I do. But, it's hard to make this happen from behind a podium. There's just nothing fun about them. So, even in a large group setting, I'm always moving around in order to keep an audience engaged and entertained."