Love It Love It Love It is a colourful boutique for colourful baby, toddler and pre-school clothing. The clothes youâll find there are all designed to let kids get on with being kids. Theyâre jam-packed with character and joy, whilst also being practical for parents. There are gorgeous and funky creations from fabulous hand picked brands such as Danefae, Duns Sweden, Glug Collection, Green Baby, Lipfish, and Sophie4Sophie, plus exclusive to us in the UK, Positively Organic, Red Thread, and Zee Spot.