Randy Giusto

Bio

SVP of Technology Research and Industry Analyst at Ipsos Vantis. We focus on innovation research by predicting the future success of brands through concept and idea testing, and demand simulation and price elasticity models, to help technology and media brands launch innovative products and services. Blogger, researcher, and provider of insight on all things digital, mobile, and social. Active member of MIT's Digital Media SIG, Mobile Monday, Yi-Tan, and Content Evolution. Regular speaker and attendee at CES, CTIA, Mobile World Congress, E3, NAB, GDC, and other digital, mobile, gaming, and media forums in North America, Europe, and Asia. Previously ran consumer, mobile, and digital and social media research at IDC for over 14 years, ex-product planner, product manager, and competitive analyst at Compaq Computer. Academic background in marketing and advertising. Primary expertise lies in studying the evolution of content across three platforms-TV, Web, and mobile and helping brands succeed. Personal interest in social media marketing and leverage social tools to help other take ideas to market.