Rodolfo Salazar

Bio

Rodolfo Salazar is an international Executive with more than 16 years of experience in the areas of Corporate Relations Management and Marketing, working for multinational technology and telecommunications companies like Sprint, Telefonica, Microsoft and Dell. Successfully planned and deployed audience marketing, experience marketing and online marketing strategies in more than 17 different countries in the Caribbean and Central America Region Rodolfo has always been heavily involved in the community, respected and recognized as an opinion leader, media source (and technology columnist), guest speaker (for corporate and government events) and consultant (For Social Corporate Responsibility, Reputation, New Media and web technologies) He launched the Public telephone business and the long distance business for Telefonica de El Salvador. He joined Dell team at the end of 2006, taking role of the Senior Communications Strategist, where he was mentored by one of the communications strategist behind the transformation of all Dell digital proprieties towards New media, blogging and Social Networking; He has established a strong presence in the local and regional web and social networks. He has created national movements facilitating and enhancing local corporate and government partnership; Some examples of these are, Arroba de Oro, El Salvador Verde and El Salvador Saludable (www.arrobadeoro.com , www.elsalvadorverde.org, www.elsalvadorsaludable.org). Rodolfo is a recognized local and regional technology columnist, writing for newspapers and magazines like Estrategia & Negocios, El Financiero, El Economista, La prensa (Honduras), La prensa Grafica and El Diario de Hoy. Specialties:Business, Financial Analysis in a highly competitive market Experience, Audience, community and event Marketing strategies Market assessment through qualitative and quantitative research & interpretation Create and execute business and Marketing plans