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Sara S. Graham

Location: Boston, MA US
Website: http://SaraScarboroughGraham.com


As Director of Marketing at The Dolben Company, Inc., Sara Scarborough Graham is responsible for developing and driving the company’s marketing strategy, as well as developing property marketing plans for individual communities. As part of these efforts, Sara analyzes advertising campaigns, evaluates social media marketing technologies, oversees property enhancements and is developing a resident retention program. Sara is also responsible for designing, implementing and instructing leasing based training programs for property employees. Sara brings more than a decade of real estate marketing and public relations experience to Dolben. Previously, she was Director of Marketing at Northland Investment Corporation, a privately held, fully integrated real estate investment and development firm, where she built the marketing department from the ground up. Her responsibilities at Northland included strategic planning, brand management, public relations, and oversight of all firm marketing activities. Prior to that, she managed the public relations and brand development efforts for Berkshire Mortgage Finance, a commercial mortgage firm. Sara first entered the real estate industry at Spaulding & Slye Colliers, a real estate services and investment company, where she coordinated various community relations programs for large-scale development projects. She started her career at Arnold Public Relations, a division of Arnold Worldwide. Sara earned a BA in English from Colby College and an MA in Integrated Marketing Communication from Emerson College. She currently serves on the board of the Boston Chapter of the American Marketing Association as Executive Vice President of Communications, and is a co-founder of the New England Real Estate Marketing Forum. She is also a member of Boston Women Communicators, The CMO Club, and NAIOP.