Shantanu Sengupta

Bio

I'm a 360-degree marcom professional, with 15 years' hands-on industry experience spread over 3 countries. I've worked on Samsung, Sony, LG, Sensodyne, Relaxo, Tourism Malaysia etc.

Within the last 5 years significantly contributed in transforming a liaison office of Cheil into an active branch office:
- Initiated strategic planning process and systems and setting up the planning department
- Steered research for a number of new products / categories, thus setting directions for UAE marketing activities
- Streamlined Account Managemennt support during initial days of operations
- Employed win-win collaborative approach with clients, suppliers and peers alike - thus developing confidence and dependence on the new team; and
- Motivated, oriented, trained and retained new recruits into the S.E.Asian culture of the company

Specialities: Advertising / Marcom strategy; Marketing Research (Consumer and Market Insight Analysis); Trend Study;Brand Positioning and development; Differentiation; Account Management & Relationship Building; Media Strategy