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Tessa Horehled, Strategic Marketer at Drive A Faster Car LLC, specializes in educating companies on how to integrate social media into existing marketing strategies and advises on how to measure, optimize and build current social media efforts to increase value and develop strong relationships. Managing digital marketing and online communities since 2001, Tessa has worked with both large and small entertainment, retail, technology and non-profit clients and corporations. Tessa has begun offering social media and community management consulting and education for entertainment agencies, tech startups, print media and publicity companies throughout the United States. Tessa manages a number of Atlanta tech meetups and communities including her role as Programming Director of Social Media Club Atlanta, co-organizer of ATL Tweeters, and frequent host of Jelly casual co-working events. She is a Founding Organizer, Communications Director and Web Evangelist for Atlantans Together Against Crime (ATAC) and a contributor to Blog For Food. Tessa is also a Brand Enthusiast for Nintendo's DS Lite and has written an Atlanta-based culture and entertainment blog, Drive A Faster Car, for eight years.