-Founder and Medical Director of Center for Sleep Studies at IU Health Goshen Hospital. -Author, Sleep Well, Lead Well -CEO, Alertonics Consulting -Founder, AEIâ model of Supreme Leadership I am a passionate promoter of sound sleep of sufficient duration, maximal alertness, and selfless leadership. Read my blog at www.sleepwellleadwell.com to maximize alertness, leadership and life itself. Sleep Well, Lead Well. Sleep Well, Live Well.